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Driving 72% More Student Leads for Harper Academia Through Strategic Online Campaigns
About the Client
About the Client
Harper Academia is a leading educational institution offering specialized courses to students in the medical field.
Their focus is on providing high-quality, accessible learning experiences designed to equip students with the skills and knowledge they need to thrive in their careers.
Client’s Challenge
Harper Academia faced the challenge of increasing its online visibility and attracting more prospective students to their courses. While they had valuable educational offerings, they struggled to effectively engage their target audience online and convert interest into actionable leads.
Solutions
We devised a tailored strategy that would amplify Harper’s reach and drive conversions through both organic and paid channels.
- Developed a comprehensive content strategy: Created a content calendar and consistently posted across Facebook, Instagram, LinkedIn, and Twitter to build a dedicated social media following.
- Engaging content creation: Produced posts that highlighted the institution’s strengths, including student success stories, course benefits, and industry insights, to foster stronger engagement.
- Paid advertising campaigns: Managed targeted ads on social media platforms and Google Ads, carefully analyzing performance and adjusting strategies to maximize results.
- Optimized reach and engagement: Focused on organic and paid tactics to increase the institution's visibility, adjusting strategies based on metrics for maximum efficiency.
Results
Boosted online recognition, attracting more traffic to the website.
Through a mix of organic social media strategies and targeted paid media campaigns, we helped Harper Academia not only enhance its online presence but also generate high-quality leads. The results speak for themselves: more students, more engagement, and a stronger brand in the educational sector. Harper Academia now has a sustainable lead generation machine that continues to fuel its growth.