NDA Protected
A +50% Conversion Rate, Record Breaking Hire Ratio and Recruiting Awareness
About the Client
About the Client
Porch Group, Inc. is a Seattle-based company simplifying home services with a robust vertical software and insurance platform.
With partnerships spanning over 25,500 businesses—including home inspectors, real estate pros, and movers—Porch offers tools to streamline homebuyers’ and homeowners’ journeys, from securing insurance to moving utilities.
Client’s Challenge
Porch Group faced high recruitment costs in Mexico. Their reliance on basic job boards wasn’t cutting it, and their hiring efforts lacked optimization and brand visibility. They needed a smarter, data-driven approach to attract top talent while controlling costs.
Solutions
We devised a tailored strategy that would amplify Porch Group’s reach and drive conversions through both organic and paid channels.
- Targeted Lead Generation: Launched paid Facebook ad campaigns aimed at generating qualified candidate leads.
- Recruitment Strategy Overhaul: Shifted focus to sourcing quality candidates for sales roles, tracking cost per hire meticulously.
- Dynamic Facebook Ad Management: Prioritized conversion over clicks, focusing on impactful results rather than vanity metrics.
Results
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By strategically leveraging data and optimizing Facebook ad campaigns, we not only cut Porch Group’s recruitment costs but also helped them achieve record-breaking hires. From a 50% average conversion rate to reducing cost-per-hire to as low as $17, our collaboration delivered measurable, impactful results.
Porch Group now enjoys a streamlined, data-driven hiring process in Mexico, giving them the edge in securing top talent without breaking the bank.