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Scoreboard-Worthy Success with Tom’s Watch Bar: 23,000+ Leads & Faster Sales Closing
About the Client
About the Client
Founded in 2014, Tom’s Watch Bar isn’t just another sports bar—it’s the ultimate sports-viewing experience. With the promise of “All the Sports, All the Time,” Tom’s covers everything from collegiate and pro leagues to international events, even spotlighting obscure and extreme sports.
With a central, oversized stadium screen and 360° viewing across hundreds of screens, every guest is guaranteed a prime view. But, with their strong walk-in crowd, they faced a unique challenge: tapping into the private events market to draw in alumni gatherings and corporate group events.
Client’s Challenge
Despite an established brand and steady foot traffic, Tom’s Watch Bar wanted to attract more private group events. Walk-ins were plentiful, but bookings for corporate and alumni events? Not so much.
To activate this new audience, Tom’s needed to strategically target alumni and corporate groups without compromising their appeal to sports enthusiasts.
Solutions
We developed a playbook of targeted strategies to expand Tom’s group event bookings:
- Outreach to College Sports Alumni: Direct outreach to alumni presidents and directors of major sports programs at Tom’s Watch Bar locations.
- Laser-Focused Paid Media Ads: Google Ads for event-specific searches and LinkedIn Ads aimed at C-level executives, event managers, and HR coordinators for corporate booking visibility
- Sales Funnel Optimization: Enhanced their funnel to prioritize and process qualified leads efficiently, empowering the sales team to close deals faster.
Results
Tom’s Watch Bar came to us with a mission: ramp up private event bookings without losing their brand’s high-energy sports vibe.
By zeroing in on alumni and corporate event planners, optimizing their funnel, and fine-tuning ad spend, we delivered fast-tracked results that exceeded their goals. Tom’s Watch Bar is now a go-to venue not only for sports enthusiasts but also for unforgettable group events.