NDA Protected
Generating $20,000 USD Vacation Rental Reservations in 6 Days with 1 Single Google Ads Campaign
About the Client
About the Client
Nestled along one of Mexico’s most exclusive beaches in Tulum, Aldea Canzul is the epitome of luxury, privacy, and all-inclusive comfort. Catering to high-end international travelers, Aldea Canzul offers a unique blend of private beachfront villas and personalized concierge services.
Known for events like weddings, bachelorette parties, and other intimate gatherings, Aldea Canzul promises a refined guest experience from start to finish, attending to every detail to ensure a memorable stay.
Client’s Challenge
Despite Aldea Canzul’s upscale amenities and prime location, the brand struggled to reach its ideal audience. They faced:
- Low brand awareness within the high-ticket travel market.
- Low conversion rates on inquiries and bookings.
- Difficulty in attracting high-value clients interested in longer stays or private events.
Though they had partnered with influencers, these collaborations had not translated into consistent bookings or high occupancy rates. They sought a solution to boost awareness and focus on their target market for private bookings and exclusive events.
Solutions
We devised a tailored strategy that would amplify Aldea Canzul’s reach and drive conversions through both organic and paid channels.
- Website Optimization: Revamped site content and design to enhance user experience and conversion rates.
- SEO Enhancement: Boosted organic visibility by optimizing for keywords appealing to luxury travelers and event planners.
- Targeted Ads: Leveraged Google and Meta ads to drive a constant stream of both organic and paid leads.
- Strategic Partnerships: Conducted outreach to luxury travel advisors and event planners to broaden reach within the luxury travel and events market.
- PPC Campaigns for Event Bookings: Positioned Aldea Canzul as one of Tulum’s premier venues, running specialized ads for private events.
Results
Through a strategic mix of SEO, optimized ad campaigns, and partnership outreach, Aldea Canzul is now positioned as a go-to luxury destination in Tulum. The targeted approach led to lower costs and greater returns, putting Aldea Canzul on track for record-breaking bookings and event reservations.