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How We Helped Denver Oktoberfest Drive 50% Revenue Growth and Achieve Massive Brand Exposure
About the Client
The 53rd Annual Denver Oktoberfest is one of Colorado’s largest and most celebrated cultural festivals, attracting hundreds of thousands of attendees from nearly every state and county. Known as “The Best Oktoberfest in the United States” by Maxim Magazine and USA Today, it brings the spirit of the original 1810 Munich Oktoberfest to downtown Denver.
With a unique blend of tradition and family-friendly fun, this event has become a legacy festival and a prime spot for brand activations.
Client’s Challenge
With a rich history and a well-known reputation, Denver Oktoberfest’s main challenge was staying fresh and appealing to both new and returning audiences each year. They also faced the task of effectively engaging vendors and sponsors who could bring value to the event while maximizing lead generation and driving ticket sales.
Solutions
To address these challenges, we designed a comprehensive campaign focused on event management, vendor engagement, and demand generation for Denver Oktoberfest. Here’s how:
- Vendor Outreach Campaign: Created a targeted campaign to highlight vendor benefits, offering exclusive perks for early sign-ups.
- Attendee Engagement: Developed interactive content like a costume contest and teaser campaigns to build excitement and keep the audience engaged.
- Optimized Digital Ad Strategy: Ran retargeting and lookalike audience campaigns to convert website visitors into ticket buyers.
- Email Campaigns: Used early bird offers, countdown timers, and referral incentives to create urgency and boost ticket sales.